The soft-serve craze has gone through several iterations, like its rise at dine-in restaurants, and the popularity of Asian-inspired flavors like matcha and ube. This time around, it’s the soft-serve margarita trend on TikTok that had us talking about the frozen treat once more.
Ravenous co-founder Amy McCarthy was the first among us to spot the trend, and is here for it. "I am always looking for more ways to enjoy icy frozen treats during the hottest months of the year, and adding tequila to the equation certainly does not hurt," she says. "I know that most viral trends are terrible, but surely the influencers can’t be wrong about this one. Why wouldn’t I want a margarita that I can eat with a spoon?!"
While margaritas are making the rounds on social media, we’re noticing various trends on how the soft scoop is showing up around the country. So in the name of journalism, we took our teeny tiny spoons and dug deep into soft serve in a handful of cities — Detroit, Chicago, New York, and Dallas.