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Baby's First Flight

Baby's First Flight
This is your lucky day. Ashok Selvam/Ravenous
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Hello friends, enemies, and everyone in between. This is Ashok Selvam, one of the five founder-owners at Ravenous, croaking at you from Chicago. Welcome to the first of what we hope is many (but not that many; we’re not going to overwhelm your inbox) newsletters. Thank you for the support after week one of our subscriber drive.

We’ve got three weeks to hit our fundraising goal and things look bright. Want to know more? Read on. And while doing that you might ask yourself, “what the hell did I sign up for?” That’s a great question, and one I’ve wrestled with since August when our merry band of miscreants first assembled. Establishing an LLC, finding lawyers, and figuring out all the right infrastructure to start a media company isn’t something they taught you in journalism school. But as we pause to take a breath from all those logistics, allow me to pose a question to you:

“Do you want to know why Jeppson’s Malört may be shadowbanned from the James Beard Awards?”

Six bottles being filled with a yellow liquid by a factory machine.
Chicago's CH Distillery is where all the Jeppson's Malört magic happens. Ashok Selvam/Ravenous